241pp., b/w & colour illus., paperback, Reprint, Johannesburg, (2013) 2022

Foreword by Barney Pityana.

Memoir by Peter Vundla (b. 1948), founder of South Africa’s first black-owned advertising agency, HerdBuoys. An advertising industry veteran, he has worked at African Merchant & Investment Bank, M&G Media Limited, Castle Lager, the Advertising Standards Authority (ASA), and the South African Broadcasting Corporation (SABC).

"Peter Vundla's life story is also the story of South Africa: growing up in the '50s and '60s, rooted in apartheid's forced removals, on through his experience in the '70s and '80s as a smart, successful black executive in a very white business world, then to founding the country's first and most successful black-owned ad agency, and on past democracy and 1994 into the shadows of empowerment finance and corruption., the emergence of a vastly wealthy black elite and the ANC's power politics. Vundla emerges from this incredible journey with head held high and reputation intact. It's a remarkable tale" Chris Gibbons, journalist and broadcaster

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: Vundla (P.)

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