275pp., paperback, Johannesburg, New Edition, (2020) 2021
Updated edition with new content, post COVID lockdown.
Bruce Whitfield identifies a robust mindset as the one common characteristic in South Africa’s billionaires and start-up mavericks. In times of uncertainty these leaders are able to recognise opportunities and find ways around obstacles.
Bruce Whitfield is the host of 702 Talk Radio and 567 Cape Talk's The Money Show. He was named Sanlam Financial Journalist of the Year in 2014 and Sanlam Radio Financial Journalist of the Year in 2014 and 2015.