AFRO-OPTIMISM UNLEASHED, scaling African excellence to the global stage

242pp., paperback, Rethink Press, No Place, 2023

ISBN: 9781781339039

A guide for African SME founders and CEOs to overcoming common challenges, building a strong leadership team, and achieving sustainable growth in order to build a globally competitive enterprise.

"Afro-Optimism Unleashed is an essential read for anyone serious about scaling their business and achieving long- term success. It's packed with powerful insights and presented in a way that's both accessible and engaging. The emphasis on trust and assembling the right team really stands out. Adeolu's work has been invaluable to me, and I'm grateful to have her as a business partner. I highly recommend this book to anyone aiming to make meaningful impact on a global scale." Tiekie Barnard, CEO, Shift Impact Africa and Shared Value Africa

"Reading Afro-Optimism Unleashed was a real enlightenment for me as a leader, and I believe it will be for anyone shaping Africa's future. This isn't just another book on business strategy; it's a guide filled with principles and policies that drive African excellence in leadership, business, and innovation. Adeolu's ability to blend global perspectives with the realities of African entrepreneurship gave me a fresh perspective on my own work. Her call to root our businesses in a local context while embracing a global vision is exactly the wisdom the next generation of leaders need. This book isn't just theory - it's actionable, inspiring, and a true navigator for African entrepreneurial success."  Bode Pedro, Founder and CEO, Casava

Adeolu Adewumi-Zer is the founder and CEO of ZER Consulting Africa.