STAND AGAINST BLAND

241pp., paperback, Johannesburg, 2019

Sylvester Chauke on the art of marketing and business.

Sylvester Chauke (b. 1981) is founder and chief architect of DNA Brand Architects, a marketing and brand consultancy. In 2018 DNA Brand Architects won Medium Sized Agency of the Year and were the first black-owned agency to win PRISM Campaign of the Year. At the age of 31 he was selected as one of five young people to represent Africa at the World Economic Forum's annual meeting in Davos, Switzerland. He was national marketing manager for Nando's South Africa and director of marketing and communication at MTV Networks Africa.