240pp., paperback, Pan Macmillan, Johannesburg, 2025
ISBN: 9781770109674
Advice on the use storytelling for small-business owners from successful South African entrepreneurs, marketers, brand specialists, copywriters, keynote speakers and culture consultants, distilled into bite-sized lessons.
"Stories stick people to your business. This book shows small-business owners how to practically thread those stitches with care, clarity and intent." Katlego Mahura, managing partner at Idea Engineers
Heavy Chef, a learning community for entrepreneurs, offers a series of books that provide practical, precise input from people who are authorities in their fields.