MARKETING IN AFRICA, second edition

275pp., illus., paperback, Juta, Cape Town, (2018) 2024

ISBN: 9781998963041

This updated edition on marketing from an African perspective includes new information on the demography of Africa, African culture, non-traditional markets, and opportunities and challenges, as well as a new chapter on SMEs in Ghana and Nigeria.

Professor KM Makhitha is Full Professor in the Department of Marketing and Retail Management at Unisa.