ONE WORD, the power of simplicity in a complex business world

221pp., paperback, Tafelberg, Cape Town, 2026

ISBN: 9780624094432

Pepe Marais' guide to going beyond mission statements and marketing slogans to discovering and embedding your organisation’s true purpose in a single, powerful word.

The book, based on the author's doctoral research and business experience, also presents 15 case studies featuring industry leaders such as Woolworths and Nedbank,.

Pepe Marais is the co-founder of Joe Public, South Africa’s most successful advertising and communication group.