271pp., b/w & colour illus,. paperback, Tafelberg, Cape Town, 2024
ISBN: 9780795711091
Autobiography of Thebe Ikalafeng (b. 1966), founder of Brand Africa, a pan-African brand and reputation advisory firm.
Ikalafeng has worked on over 100 diverse brands across Africa, including Brand Ghana and Brand South Africa; Transnet in South Africa; University of South Africa; University of Botswana; Zanaco Bank in Zambia; Mail&Guardian Africa in Kenya; the Africa Green Revolution Forum in Tanzania, Ethiopia and Zambia; Africa Food Prize in Kenya; Banque Populaire du Rwanda, as well as several political branding and campaigns.
"A story of excellence, brilliance, singularity of purpose and resilience." Bonang Mohale, Chancellor, University of the Free State
"If you had lost hope in Africa, The Traveller will rekindle it." Fred Swaniker, founder of the African Leadership Group