• MINDCRAFT, the theory and practice of persuasive communication

MINDCRAFT, the theory and practice of persuasive communication

: du Plooy-Cilliers (F.), Pascoe (G.) & Smith (J.) eds.

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329pp., illus., paperback, Cape Town, 2023

 

Textbook on the evolution, roles, effects, and ethics of persuasive communication across traditional and new media.

Franzél du Plooy-Cilliers is the Dean: Accreditation and Quality Assurance at The Independent Institute of Education.

Gerald Pascoe is Head of Faculty: Humanities and Social Sciences at The Independent Institute of Education.

Jared Smith is Deputy Head of Faculty: Humanities and Social Sciences at The Independent Institute of Education.