A HISTORY OF TOURISM IN AFRICA, exoticization, exploitation, and enrichment

: Cleveland (T.)

R 570.00
- +

203pp., illus., maps, paperback, Athens, 2021


“Todd Cleveland brings together significant facets of tourist history on the African continent into one engaging read. Whereas many tourist studies focus on the tourist, vitally, A History of Tourism in Africa illuminates the myriad competing desires at play in all tourist sites—those of tourists, governments, laborers, and local communities. By presenting these competing perspectives on tourism within the thematic frames of his chapters, Cleveland reveals the complicated nature of African tourist industries, as well as how, from the start, they have been interwoven with the history of socio-politico-economic developments across the continent.”Carol L. Magee, author of Urban Cadence: Street Scenes from Lagos and Johannesburg

Cleveland’s book invites us to explore the experiences and meanings of tourism in Africa and its profound impact on how the continent is imagined. It also provides a different reading of Western modernity as a producer of otherness through one of its most profitable products: tourism, where verbs such as to travel become to explore and to discover, preserving the allure of colonial sagas and developmental missions. Experience of difference, heritage, traditions, nature, wildlife, and community culture, have been and are (re)shaped, tailored, commodified, and contested in complex and conflicting local-global power relations from the nineteenth century under the dynamics of tourism in the continent. Their impact on African lives is a capital ingredient of this journey confronting artificial Africas with the realities that the tourism industry produces.”Mónica Inés Cejas, author of Feminismo, cultura y política: El contexto como acertijo (Feminism, Culture and Politics: Context as a Riddle)

Todd Cleveland is Associate Professor of History at the University of Arkansas. His books include Sports in Africa, Past and Present, Following the Ball: The Migration of African Soccer Players across the Portuguese Colonial Empire, 1949–1975, Diamonds in the Rough: Corporate Paternalism and African Professionalism on the Mines of Colonial Angola, 1917–1975, and Stones of Contention: A History of Africa’s Diamonds.