A KIND OF MAGIC, the political marketing of the ANC

: Ranchod (R.)

R 225.00
- +

196 pp., paperback, Johannesburg, 2013


A study of how the African National Congress marketed itself, both inside the country and internationally, and how it launched Nelson Mandela as a global icon.

Rushil Ranchod is a Research Specialist at the Human Sciences Research Council and an Associate at the Centre for African Studies at the University of Cape Town.