MARKETING IN AFRICA, second edition

: Makhitha (K.) ed.

R 435.00
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275pp., illus., paperback, Juta, Cape Town, (2018) 2024

ISBN: 9781998963041

 

This updated edition on marketing from an African perspective includes new information on the demography of Africa, African culture, non-traditional markets, and opportunities and challenges, as well as a new chapter on SMEs in Ghana and Nigeria.

Professor KM Makhitha is Full Professor in the Department of Marketing and Retail Management at Unisa.