288pp., paperback, Reprint, Cambridge, (2017) 2020
"Empirically grounded in the latest survey data and sharp ethnographic observations, R. Sooryamoorthy presents us with a fascinating overview of the new media uses in a rapidly changing society. Broad in scope, yet rich in detail, this is essential reading for anyone interested in how South Africans connect and communicate via internet and mobile phones" Markus S. Schulz, Vice-President for Research of the International Sociological Association
"This book should be mandatory reading for anyone researching new and social media usage in Southern Africa. This empirical study makes a much needed contribution to a research field whose literature remains strongly northern hemispheric in its contexts and perspectives. Apart from the spate of studies on the 'Arab Spring' events, there remains too little research on social media penetration on the rest of the African continent. This book makes good that gap. It will also benefit researchers interested in using mixed methods in social media research.’ Marc Caldwell, University of Fort Hare
R. Sooryamoorthy is Professor of Sociology at University of KwaZulu-Natal. His books include Sociology in South Africa: colonial, apartheid and democratic forms and Transforming Science in South Africa: development, collaboration and productivity.