RUMBLE IN THE JUNGLE RELOADED, navigating business on the African continent

158pp., paperback, Cape Town, 2022

Dr Rutendo Hwindingwi on how business leaders can successfully drive business development in Africa.

“Identifying opportunity in Africa is one thing, but understanding the landscape is another. In this book Rutendo marries the two in a unique and exciting way – a must-read” Emma Wade-Smith, UK Trade Commissioner to the USA and formerly Africa

"Rutendo's commitment and personal passion for Africa shine through in this book, which is as dynamic as he is himself. Africa is the water and rushing rivers, and business is the land, not the other way around. Mould to it or be washed away - that's his key message, based on years of lived experience in senior management  in multinationals and chambers of commerce." Jon Foster-Pedley, Dean and Director of Henley Business School, Africa

Rutendo Hwindingwi has structured business development programmes for multinational companies in over 20 African countries for more than 20 years. He is the African regional director for Elev8, a non-executive director for the British Chamber of Business in Southern Africa and chairman of the American Chamber of Commerce in South Africa. Prior to joining Elev8 he was an associate director at Deloitte Africa.