THE SAMSUNG MAN'S PATH TO SUCCESS: Turning crisis into breakthrough

334pp., colour illus., paperback, Cape Town, 2023

Samsung Africa’s former President and CEO, Sung Yoon, turned Samsung’s Africa business into a success over four years.

"Sung's sense of purpose in relation to the transformation agenda in South Africa was deeply moving and encouraging." Sello Hatang, CEO, Nelson Mandela Foundation

"The reader will come away with a keen appreciation for Sung's tireless contributions to Samsung's growth - from struggles in our early days to secure display space in American retails stores to its current standing as one of the world's top brands." Boo-Keun Yoon, President and CEO of Consumer Electronics at Samsung Electronics